Established in 1984, adidas and the British Olympic Association have announced that this long-standing collaboration will continue over an additional two summer and winter cycles
The partnership, the British Olympic Association’s longest, sees adidas provide Great Britain’s elite athletes with cutting edge performance wear across 52 winter and summer sports, as well as village and podium wear.
This partnership, which is one of world sport’s longest partnerships, began at the Los Angeles Olympic Games in 1984, and is now in its 40th year. It remains the British Olympic Association’s longest serving domestic partnership.
This latest extension will see adidas equip Team GB athletes for both Los Angeles 2028 and Brisbane 2032, as well the two upcoming Olympic Winter Games in 2026 and 2030. Through this deal, adidas will supply all Team GB athletes with competition wear across 36 Olympic summer sports and 16 Olympic winter sports. Athletes will also sport village and podium wear off the field of play during Games-time, as well as the various international youth events where Team GB are represented.
Built around the iconic British red, white and blue, the kit carries a typeface across the front of the collection, which takes inspiration from a typeface worn by athletes in 1924, celebrating 100 years of sporting heritage.
Kathryn Swarbrick, Senior Vice President of adidas Northern Europe said: “We’re proud to announce the extension of our longstanding partnership with Team GB. Our 40-year collaboration shows the two brands’ commitment to elite performance and style. This relationship has produced some of the most memorable sporting moments and designs in Olympic history.”
Andy Anson, CEO of the British Olympic Association said: “Our adidas relationship has become synonymous with our Olympic team, with over 40 years of iconic moments taking place since adidas and Team GB first partnered in 1984. Through unique design partners within adidas’ network, such as Stella McCartney, Team GB’s kit has remained on the cutting edge throughout the lifetime of this partnership. We look forward to seeing some of the world’s elite athletes compete on the greatest stage wearing adidas and Team GB uniform for years to come.”
