Image courtesy of British Cycling

Healthspan Elite, the sports nutrition brand of Healthspan, has further expanded its sports nutrition portfolio, after forming a new partnership with British Cycling.

The affiliation announced on 5th January sees the firm become the Official Sports Nutrition Partner and Official Vitamin and Supplement Partner to the Great Britain Cycling Team and British Cycling for the next four years. British Cycling’s 147,000 members will also be able to enjoy an exclusive discount on all Healthspan and Healthspan Elite products.

Healthspan is the United Kingdom’s largest direct vitamins and supplements brand. Healthspan takes advantage of more than 25 years of expert-led product development and the latest research to cater to the needs of high-performance athletes.

Healthspan Elite has been supplementing the Great Britain Cycling Team’s health and performance for 4 years. Under the agreement, Healthspan will provide the team with top-quality, Informed-Sport accredited, and batch tested supplements.

Great Britain Cycling Team rider, Fin Graham, said: “Nutrition is vital in our sport – you can’t perform well if you don’t look after how you fuel and recover for each session.

“We’re all pretty familiar with Healthspan Elite’s products now and know that they will play a huge part in helping us achieve success and maintaining our edge on the world stage.”

British Cycling Performance Director, Stephen Park, said: “Healthspan Elite have quickly become proven experts in their field, and to have them on board in an official capacity is excellent news for all involved with British Cycling.

“A link-up like this will benefit the Great Britain Cycling Team – as we are building on our existing relationship and to develop fit-for-purpose, trusted and proven products to keep our riders at the top of their game and their health – and also British Cycling members, who will receive exclusive benefits themselves.”

Healthspan Sales & Marketing Director, Chris Fisher, added: “We’ve been supporting the Great Britain Cycling Team for many years, so it feels very natural to make our relationship official. To become the Official Sports Nutrition and Vitamin and Supplement Partner to the team and British Cycling is another proud milestone for Healthspan.

“We look forward to playing our part in the success of the team for many years to come, as well as collaborating with British Cycling to promote the health benefits of staying active and good nutrition to all.”

Healthspan Elite’s sports nutrition portfolio also includes partnerships with the All Blacks, Tottenham Hotspur, British Swimming and the Lawn Tennis Association and many more.