In a year in which the safety of athletes plays a more prominent role than ever before, CHALLENGEFAMILY and ABUS have announced a three-year partnership to take athletes’ safety to the next level.

The safety that comes with this partnership logically has nothing to do with the measures taken in relation to the coronavirus, but rather, just as importantly, to wear a helmet. ABUS produces various products for cyclists and triathletes, including a wide range of helmets. Thanks to the collaboration between CHALLENGEFAMILY and ABUS, athletes now have the opportunity to buy a personalised CHALLENGEFAMILY helmet – both via ABUS and via the CHALLENGEFAMILY webshop. These helmets will also be offered at the expos of the biggest CHALLENGEFAMILY races.

Last December, Abus was present during CHALLENGEDAYTONA, where the overall Age Group winners (male and female) of the Middle Distance got their own ABUS helmet. The fastest Age Group bikers also were rewarded with a brand new helmet.

Christian Rothe, member of the ABUS management: “We look forward to the cooperation with CHALLENGEFAMILY and with CHALLENGEROTH, one of the most popular long-distance events in the scene. A perfect partner for our triathlon strategy. We have developed new performance helmets especially for time trial riders and triathletes and wish to establish ABUS within the triathlon ecosphere. The global presence of the CHALLENGEFAMILY supports us to increase the ABUS brand awareness internationally.”

CHALLENGEFAMILY CEO Jort Vlam also truly believes in the added value of this cooperation. “We know of course that athletes not only like to race, but also like to look well during those races and their training sessions. It’s very cool if you can have CHALLENGEFAMILY branded helmets and give a lasting individualized touch to your outfit. There was no moment that we have hesitated to work with ABUS for at least the upcoming three years.”