Threshold Sports Launches New Ultra In Its Multi-Award Winning Trail Series 10th – 11th June 2017

Threshold Sports today announces the launch of a new ultra marathon for 2017, HEINEKEN Race to the Tower.

It is the third in its series of multi-award winning ultras, which include the UK’s number one ultra marathon, Dixons Carphone Race to the Stones (100km along the Ridgeway to the Avebury Stone Circle, 15th-16th July 2017) and Race to the King (53 miles along the South Downs Way to Winchester Cathedral, 24th-25th June). Please see editors’ notes for more information on both events.

HEINEKEN Race to the Tower offers the unique opportunity to explore the most spectacular parts of the south of England by completing the series of challenges over the summer.

It is a double marathon along the iconic Cotswold Way. Like Dixons Carphone Race to the Stones and Race to the King it celebrates the best of Britain’s dramatic countryside and rich history.

The route from Gloucestershire to Worcestershire along the Cotswold Way is stunning. Runners and walkers will pass some of England’s most charming stone villages including Winchcombe and Painswick. Passing landmarks such as Hailes Abbey and Sudeley Castle before reaching the epic finish at the foot of Broadway Tower, the Cotswolds’ highest tower with a spectacular view across 16 counties.

HEINEKEN Race to the Tower is fully supported. Participants can run or walk it in one day or two, non-stop or staying overnight in the basecamp, where there will be entertainment, massages, hot showers, a hot supper and a hearty breakfast. Threshold Sports takes care of every detail from training plans to flawless signage, route timing, regular pit stops and medical support.

Julian Mack, CEO, Threshold Sports says: “The Cotwolds Way is a stunning route and the ideal place to get people out of their comfort zone. Runners and walkers can expect idyllic landscapes, inspirational views, quintessential villages and a stiff challenge of their resolve, over the two day event.

“It’ll be a fabulous finish line at Broadway Tower where finishers will be greeted with an amazing view and – of course – a nice cold beer or cider.”

David Paterson, Corporate Relations Director, HEINEKEN UK says; “As the UK’s leading cider, beer and pub business we’re in a fantastic position to build connections between people through sponsorships and events that deliver once in a lifetime experiences. HEINEKEN Race to the Tower is just that. It’s a unique opportunity that will unite our colleagues and friends in a physical and mental challenge – bringing people together to have a great time which is what we’re all about at HEINEKEN.”