On 6 July, Pro:Direct Running will again be a sponsor of The Night of the 10,000m PBs, and this year they’ve collaborated with Nike to bring something extra special to the event.

The famed Highgate Harriers’ Parliament Hill Track in Hampstead Heath will again host the most exciting long distance running event on the British racing calendar. But as well as taking in the spectacular racing, spectators at the event will be able to trial and purchase the much-talked-about brand new Nike ZoomX Vaporfly NEXT% racing shoe.

Anyone participating in the shoe trial experience will be given the chance to win a pair via ballot. Male, female and junior runners will also get the chance to run the fastest mile on a treadmill in the shoe to improve their PB, with the fastest on the night set to win a pair!

Pro:Direct Running will also offer selected lucky runners the chance to win a trip to experience training at altitude in St. Moritz alongside British Athletics athletes and to witness some of Nike’s latest product innovation.
The Night of the 10,000m PBs gives fans a very close and enviable view of some of the best 10K runners in the world, and spectators can expect the same level of entertainment and atmosphere-enhancing features that have made the event globally recognised including the #Lane3BeerNCheer ethos, circus entertainment, ‘lactic tunnels of love’, live music, a back-straight DJ, and infield spectating.

As a sponsor at last year’s event, Pro:Direct Running established a world athletics-first by erecting a home-straight pedestrian bridge that enabled fans to cross the tartan to the infield and line the inside of the track to contribute to the already electric vibe and making the audience an even more pivotal part of the event.
The Night of the 10,000m PBs is a volunteer-powered celebration of 25-lap racing established in 2013 with the twin goals of improving British racing standards and making 10,000m racing aspirational.

To illustrate the event’s significance on the running calendar, it has incorporated the British Championships since 2014, the Rio Olympic Team GB trials in 2016, and the IAAF World Championship trials in 2017. Last year, it integrated the European 10,000m Cup with over 27 nations competing, and will do so again in 2019.