A formerly empty Department of Work and Pensions building on a North Nottinghamshire high street now houses a cycling and multisport showroom that’s open to the public. The three storey, 17,000 sq ft building was purchased by RGMM and is now home to a thriving manufacturing business with a sports showroom and coffee shop.

The new showroom in Sutton in Ashfield is the only place in Britain to see ROSE bikes. A demo fleet of bikes from the high-end German direct-to-consumer brand is available to view alongside Pro Lite Wheels, various running shoe brands, cycling accessories and clothing from brands, QSW and Flare. Visitors will have the opportunity to try on and purchase cycling, triathlon, swimming, gym and specialist fitness products including wetsuits.

The building was acquired by RGMM, owners of RG Active, QSW and Flare, in May and is mid-way through a programme of major renovation. The decision to move from smaller premises was driven by the need for more clothing manufacturing space for QSW products, including bespoke custom clothing.

CEO, John Brame commented: “Opening the new showroom to the public is a major step in our renovation programme. People can now walk through the door and see what we’re doing inside this huge building. Even if they just want to call in and grab a coffee, everyone is welcome.”

He added: “The upstairs of the building is taking shape as a seminar and meeting space for many of the sports clubs and teams that we’re working with, and we’re taking enquiries from businesses that might like to rent office space from us.”

Showroom address:

70-78 High Pavement, Sutton-in-Ashfield, NG17 4FY

Open Hours:

Tuesday-Friday 9am-5pm, Saturday–Sunday 9am-3pm (Closed Monday)