In 2018, it was estimated that the total number of people counted or estimated to be sleeping rough on a single night was 4,677. This number was an increase of 2,909 people or 165% since 2010 when the total number was 1,768 and the numbers don’t seem to be improving.
This is clearly a complex and challenging issue and there isn’t a simple solution, but to try and at least create some comfort this Christmas, Up & Running and Balega have teamed up to help those who find themselves outside in the cold harsh winter conditions this Christmas.
For every pair of Balega socks sold across all the Up & Running stores, a pair of technical socks will be gifted to Crisis for their Crisis’ Christmas Centres. In addition to this, Up & Running will be providing a drop off point for the running community to gift chocolates, hats and gloves that will be passed onto Crisis.
Jon Dennis, UK Balega representative said “We are pleased to be collaborating with the Up and Running group and Crisis on this project. With homeless numbers so high, it seemed a great way for Balega to offer some warmth for cold feet in the long winter months. Balega has community at the foundation of its business and this partnership reflects those beliefs.”
Jonathan Midwood, General Manager of Up & Running said “I cannot begin to imagine the hardship facing rough sleepers and so we are very happy to team up with Balega to offer this very small level of comfort”.
Crisis is the national homelessness charity, providing support year-round to help people leave homelessness behind for good. Crisis also runs Christmas centres across the country during the holiday period, providing food, warmth and shelter for thousands of homeless people as well as services such as healthcare and advice.