IRONMAN have announced Intermountain Healthcare as title partner for the 2021 IRONMAN World Championship taking place in St. George, Utah on Saturday, May 7, 2022. Intermountain Healthcare will also carry the title sponsorship for the 2022 IRONMAN 70.3 World Championship which will be held in St. George, Utah on Friday and Saturday, Oct. 28 and 29, 2022. Supersapiens will now serve as the title partner for the 2022 IRONMAN World Championship that will take place in Kailua-Kona, Hawai`i on Thursday and Saturday, Oct. 6 and 8, 2022.
Intermountain Healthcare is a not-for-profit system of 25 hospitals (including the “virtual” hospital), a Medical Group with more than 2,700 physicians and advanced practice clinicians in 225 clinics throughout Idaho, Nevada, and Utah. Intermountain Healthcare focuses on helping people live the healthiest lives possible and is widely recognized as a leader in clinical quality improvement and efficient healthcare delivery. In addition to serving as the title partner for the IRONMAN and IRONMAN 70.3 World Championship events, Intermountain Healthcare is the ‘Official Medical Partner’ and ‘Official Volunteer Partner’ for these events.
The 2021 Intermountain Healthcare IRONMAN World Championship presented by Utah Sports Commission will bring together over 3,000 of the world’s best triathletes in St. George, Utah, on May 7, 2022. Professional triathletes will have the opportunity to claim a world championship title and a share of the $750,000 prize purse that goes with it.
St. George was selected as the first new host location of the IRONMAN World Championship outside of Hawai`i in 40-plus years based on its strong community support, challenging course, and experience hosting IRONMAN triathlons and other major events, including the successful completion of the 2021 Intermountain Healthcare IRONMAN 70.3 World Championship presented by Utah Sports Commission.
“Intermountain Healthcare is proud to expand our partnership with IRONMAN to include the IRONMAN World Championship event, which truly represents the pinnacle of elite athletics,” said Marc Harrison, M.D, Intermountain Healthcare President and CEO.
“As an IRONMAN competitor myself, I know the determination and grit it takes to compete in such a race. It’s the same energy our Intermountain caregivers put forward every day making healthier communities.”
On October 6 & 8, 2022, the IRONMAN World Championship moves back to Kailua-Kona, Hawai`i where it will take place over two days for the first time in the 40-plus year history of the pinnacle event and this time with Supersapiens as the title partner. With two days of racing, the 2022 Supersapiens IRONMAN World Championship is expected to see approximately 5,000 athletes total including an expanded women’s professional field of 50 athletes race on Thursday, October 6, and 50 professional men race on Saturday, October 8.
Supersapiens, powered by Abbott’s Glucose Sport Biosensor, delivers innovative insights around glucose data to help athletes to make informed nutrition decisions around training and recovery. Supersapiens is the first over-the-counter energy management system designed to visualize and understand the connection between glucose levels, energy, and performance.
Supersapiens launched to the public in September 2020 and the Supersapiens system, including the Abbott Libre Sense Glucose Sport Biosensor, allows athletes to automatically receive their glucose levels every minute to the Supersapiens app via Bluetooth. This data can be viewed on Supersapiens app or their groundbreaking wearable device, the Supersapiens Energy Band, which is the first and only performance wearable that is capable of reading glucose data directly from the Libre Sense Glucose Sport Biosensor.
In addition to serving as the title partner for the 2022 IRONMAN World Championship, Supersapiens will be the ‘Official Real-Time Energy Management System Partner’.
“Since announcing our partnership with IRONMAN last year, we have been enlivened by the response from triathletes and their eagerness to include Supersapiens in their training programs. The interest and adoption by the IRONMAN community has been incredible and we are motivated to continue improving our relationship with all endurance athletes,” said Supersapiens founder and CEO, Phil Southerland.
“We recognize that real-time glucose visibility and being able to make more informed fueling decisions helps triathletes master the fourth discipline of the sport. Recently, we released the Supersapiens Energy Band, which allows athletes to have minute-by-minute glucose data on their wrist or handlebars without needing to carry their phone. Together, we want to help athletes unlock the key to understanding their body and fundamentally change the way they approach energy management.”