Meridian Foods, the UK’s leading producer of nut butters, has announced that it will once again be the title sponsor of the prestigious Windsor Half Marathon taking place in Windsor Great Park on Sunday September 24, 2017. The sponsorship deal, now in its second year, will ensure the event continues to grow as it takes to the iconic park for its 35th year.
The Meridian Windsor Half Marathon attracts thousands of seasoned distance runners chasing personal bests, along with newcomers to the running community. Undoubtedly one of the most scenic half marathons in the country, the course provides runners with fantastic views throughout the 13.1 miles including Saville Garden, the Windsor Polo Fields, the Statue of George III, the Deer Park and the Jubilee Statue of Queen Elizabeth – with runners enjoying the breath-taking finish along The Long Walk towards Windsor Castle. Part of the Windsor Running Festival, the Half Marathon follows the Boudavida Women’s 10k, Windsor held on Saturday 23 September.
This announcement follows an already busy period for Meridian, with a range of new products recently launched, including their Peanut Butter & Seeds, as well as the appointment of Wasps Captain and England Rugby Player, James Haskell and Olympic Hockey Gold Medallist, Alex Danson as the brand’s first sporting ambassadors. The high profile, elite athletes are helping Meridian to increase awareness about the massive benefits of nut butter as a healthy, natural source of protein and energy for anyone involved in sports and physical activity.
Commenting on Meridian’s continued partnership with the race, Sue McIntosh, Head of Marketing at Meridian Foods added: “The team had such a fantastic time at last year’s race and we’re delighted to be involved again for 2017. The Windsor Half Marathon is located in an iconic setting and the event holds such respect with runners across the region. Our nut butters feel like a natural fit with the running community as they are all natural and provide an excellent source of energy and protein. We’ll be offering samples of our products to runners and supporters throughout the race weekend, encouraging the importance of active lifestyles and healthy eating.
“Even more of the Meridian family will be running the Half in 2017, and we hope to raise a further £1000 to our chosen charity, the Borneo Orangutan Survival Foundation. We are excited to be supporting such a prestigious event and look forward to cheering on all those who take part.”
Peter Hier, Race Director of the Windsor Running Festival, comments: “We’re thrilled to have Meridian Foods back on board as title sponsor for 2017 – we had great feedback from runners who sampled their products after last year’s event and we think the brand is a perfect fit for the Half Marathon. Plans for this year’s race are well underway and we’ve had a fantastic response since opening race entries in November, and we’re keen to ensure runners and supporters truly enjoy the day, making 2017 even better!”