Image courtesy of Runderwear

Runderwear’s Easy-On Support Runderbra is here; a game changer in supportive sports bras for women of all shapes and sizes. Available in over 70 sizes (28D-40H), the Runderbra range is poised to make a major impact on the running bra market with inclusivity and diversity at the heart of its creation.

The Easy-On Support Runderbra features moulded cups to encapsulate and compartmentalise each breast, controlling movement across the three planes of the body (up and down, in and out and side to side). The high neckline ensures breast tissue is fully encased to drastically minimise bounce whilst running. Using traditional bra sizing – rather than the more common small, medium, large – the new product brings to an end common breast pain and discomfort through ill-fitting bras.

Created by the multi-award winning team responsible for the recent seamless running underwear boom, the new Runderbra boasts the usual chafe-free guarantee. Soft, moisture-wicking fabric, an encased underband and padded straps promise maximum comfort.

As the product’s name suggests, it also offers a fully opening back feature with double adjustable hook-eye closures, making it very easy to get on and off. This is particularly beneficial in the larger sizes where donning a running bra can require serious contortionist skills!

25% of women do not run or participate in high impact exercise due to concerns about breast bounce*, a trend that Runderwear are determined to help overcome. “As runners ourselves, Runderwear wants everybody – and every body – to be able to run comfortably,” says Product Development Manager, Laura Kong Brown.

“Our Runderwearers have long been asking us to create the perfect running bra with the usual chafe-free guarantee but it has required a huge amount of research, development and testing. The feedback has been absolutely astounding with a very clear message: runners are desperate for a chafe-free running bra they can rely on and nothing else in the market offers this much support and size inclusivity in such a comfortable, easy-to-put on package.”

In keeping with the Runderwear ethos of encouraging inclusivity and diversity in running, the new Easy-On Support Runderbra will start at size 28D and go all the way up to 40H. The combination of band/cup bra sizing and the wide size range will help ensure female runners attain a precise fit, which is critical for both breast health and performance.

Available to purchase now, the bra retails at £50. The Original Support Runderbra, which has proved highly popular since its 2018 launch, has the same chafe-free guarantee and is available in smaller sizes – 28A to 38D.

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