Aussie sportswear brand SKINS wants to unite fans from every country and background by launching the first (un)official language – Esportanto – for sport.
As a brand that is passionate about sports and athletes, supporting both professionals and amateurs, SKINS wants fans of the biggest sporting event in the world be able to communicate with each other no matter what language they speak.
Esportanto uses emojis to cross language boundaries in a way that previously only sport has been able to. For the first time ever fans will be able to laugh, cry, celebrate, sledge, gloat, exalt and banter with everyone in the whole world, whether your name is John, Juan, Sing or Cindy.
The #Esportanto campaign, created by agency BBD Perfect Storm, will see SKINS call on sports fans across the globe over the next six weeks to think both literally and laterally to talk about the greatest show on earth in the most inclusive (and creative) terms. It is asking people to build their own emoji posters to share on social media to help fill out the Esportanto dictionary, rewarding the best entrants with a free pair of SKINS tights.
SKINS will be engaging its audience for the #Esportanto campaign through its social channels,bringing in famous sports personalities and its ambassadors to join in on the global conversation in the run up to, and during, that big event in Brazil.
Jaimie Fuller, Executive Chairman of SKINS, said: “At SKINS, we believe sport transcends language, race and religion in a way few things can. Today, the power of social media enables millions of people around the globe to comment on, share and participate in the greatest sporting moments. We thought it was only right that they had a common language to do so.”