#extramile is the first social campaign at the London Marathon from headline sponsors Virgin Money.

Developed in partnership with communication design studio four23, it was the first platform of its kind to be created for the Virgin Money London Marathon in 2014, and is returning with a new and improved offering in 2015.

Virgin Money also support the London Marathon through Virgin Money Giving – the not-for-profit fundraising website set up to help marathon runners going the #extramile to raise even more for good causes.

LINK: http://virginmoneygiving.com 

What is #extramile / extramile.co.uk?

#extramile is the official hashtag for sharing your marathon journey.

extramile.co.uk pulls in all marathon related content shared on Twitter or Instagram using #extramile, and displays it on a collective timeline – bringing the individual journeys of 37,000 runners together.

The three key functions of the extramile website are:

  1. Create your own personal marathon timecapsule

Set up a time capsule on extramile.co.uk and record all of your own #extramile Twitter and Instagram updates, as well as your fundraising milestones together in one place – with your own personalised URL. Track your progress, share your journey, and look back with pride at your 2015 marathon journey.

  1. Win prizes every week just for sharing

Every week extramile.co.uk will run themed competitions, where you can win prizes just for sharing your marathon experiences. Whether it’s a photo of your first training session, the recipe for your ultimate post run snack, or your favourite sunny day running track – simply share using #extramile, and the weekly competition #hashtag to be in with a chance of winning some great prizes, including donations to your charity.

  1. Count down to race day with fun weekly content

A weekly digest of specially created #extramile content – including interviews, playlists, images and films – and celebrating the best user submitted photos, the most inspiring fundraisers and weekly competition winners. Available as a weekly newsletter straight to your inbox.




Key Messages

  1. Create your own personal marathon timecapsule at extramile.co.uk
  2. You can win prizes every week just for sharing your experiences at extramile.co.uk
  3. Find fun content to give you a break from heavy training, every week at extramile.co.uk