The North Face has launched its latest brand campaign, ‘Have You Ever’. Created to celebrate the moments in life that adventure was made for, the new campaign aims to inspire explorers everywhere to go out and discover these moments for themselves.

Betty Reid Soskin, the oldest serving National Park Ranger in the United States, and a woman who knows a little bit about adventure, narrates a new brand anthem to help launch the campaign.

Betty’s words act as an ode not only to exploration but to the courage and boldness of those who are willing to embrace uncertainty, challenge themselves and move beyond their comfort zone in search of something more.

Whether it’s seeing sunrise above a mountain, climbing so hard your arms scream at you to stop, or even stepping away from the concrete and onto the trail for the very first time, these moments matter.

To help more people find their own ‘Have You Ever’ moment, The North Face will be offering opportunities for consumers to connect with the brand, through our Athletes, Never Stop Communities and Explorers this summer.

XPLR pass members in the UK, Germany and France can enter a competition to join Explorer Team member Emma Svensson’s women’s mountain academy. The academy will offer women the opportunity to follow a virtual training programme with Emma, before learning the alpine ropes in the mountains next spring.

Across Europe, The North Face Never Stop communities will be offering weekly opportunities for anyone to take on trail running, climbing, hiking and more for free, with qualified instructors.

Amanda Calder-McLaren, Senior Brand Communication Director, The North Face commented: “As a brand, we recognize how important these moments can be. Whether it’s a first time at the climbing wall or taking first place in a 100-mile race, we want everyone to be able to experience these moments and connect with others, so that they can do the same. We’re incredibly excited to bring this campaign to life and look forward to seeing so many new adventures take place.”

The campaign will run for the remainder of the summer, with new collections dropping from now until September, across Run, Train and Hike categories. Including the new VECTIV™ footwear models and the latest Mountain Athletics range.

To learn more about the campaign and the upcoming collections or to sign up for your own ‘Have You Ever’ moment visit thenorthface.co.uk.