©Jordi Saragossa / Le Coq Sportif

This summer, Le Coq Sportif will celebrate the Tour de France by launching 3 new lifestyle and performance textile packs. All of them are inspired by the DNA of Le Coq Sportif and the archives of the Tour de France. The first pack will be released on 14th July, France’s national day, and will be decked out in the Blue, White and Red dear to the French sports brand.

Simple, elegant and in the brand’s colours, the products in this first pack put the spotlight on the colours of the French flag, styled in horizontal Blue, White and Red lines around the torso. This three-coloured pattern chimes with the roots of the French brand as well as those of the Tour de France, which winds its way through the country each year. The Tour is one of the sporting emblems of the Gallic nation abroad, giving star billing to the regions, landscapes and traditions of this great country.

The Blue, White and Red collection is made up of the essential parts of a cyclist’s kit:

  • A high-performance jersey for bike rides, combining a material mix of polyester and Lycra that ensures elasticity, aerodynamics and high technicity.
  • Two t-shirts, in navy and white, made from cotton blend for wearing every day.

There is a ”TOUR DE FRANCE SINCE 1903 – LE COQ SPORTIF” woven label inside each of these garments.

The BWR pack is available in Le Coq Sportif stores, on-line on lecoqsportif.com, from the Tour de France web store and abroad, as well as in the event’s partners’ specialised stores.