IRONMAN and AG1, a leading global health company, have announced an extension to their partnership, which will see AG1 continue to be the Official Supplement Partner of the IRONMAN® and IRONMAN® 70.3® Global Series. This extension reinforces a shared commitment to supporting the athlete through training and beyond.
As part of the partnership, AG1 will continue to activate its iconic AG1 Live Aloha Coffee Boat at the IRONMAN World Championship® in Kona, helping athletes start their day right. In addition, AG1 will provide guidance with supplement education across the IRONMAN triathlon ecosystem and support athletes and fans’ Foundational Nutrition with exclusive sampling and experiences on-site. Since joining forces in 2023, the combined expertise of both organizations has continued to inspire athletes worldwide to maximize their potential and overall well-being.
“We’re proud to extend our partnership with IRONMAN, an organization that shares our dedication to daily habits, active lifestyles, and embodies the spirit of endurance, resilience, and triumph,” said Meredith Kinsman, Senior Vice President, Brand and Commercial Partnerships at AG1. “Together, we’ll continue to empower athletes in reaching their full potential on the world’s largest endurance stage.”
“We’re thrilled to continue our partnership with AG1, a brand that shares our commitment to wellbeing and peak performance,” said Yanni Andreopoulos, Executive Vice President, Global Partnerships for The IRONMAN Group. “IRONMAN athletes are constantly pushing their bodies to the limits, and AG1 plays a vital role in supporting them with foundational nutrition and inspiring healthy habits across the global triathlon community.”
AG1 is proud to support 11 IRONMAN and IRONMAN 70.3 athletes who have delivered remarkable achievements, including three IRONMAN World Championship titles, eight IRONMAN World Championship podiums, and four IRONMAN 70.3 World Championship podiums since 2023. AG1’s growing community of athletes includes 2025 IRONMAN 70.3 World Champion and 2023 IRONMAN World Champion Lucy Charles-Barclay, 2024 IRONMAN World Champion Laura Philipp, 2023 IRONMAN World Champion Sam Laidlow, 2022 IRONMAN World Champion Gustav Iden, multi-time IRONMAN World Championship runner-up Kat Matthews, in addition to other top IRONMAN triathletes Jackie Hering, Timothy O’Donnell, Daniel Bækkegård, Braden Currie, Menno Koolhaas, and Els Visser.
The company’s flagship product, AG1 Next Gen, is a clinically-backed Daily Health Drink that delivers high-quality multivitamins, probiotics, antioxidants, superfoods, and more into one simple scoop to support immune health, and gut health. AG1 is certified by NSF Certified by Sport®, an independent quality and safety certification program that ensures the safety of AG1’s formulation through independent testing and a standard sought by many professional athletes, coaches, and trainers. “I drink AG1 every day because it gives me the assurance I need to be my best, both when training and in my day-to-day,” said Gustav Iden. “I appreciate AG1’s support of the IRONMAN community as a whole and for professional athletes like myself who push our limits and live our passion for the sport each and every day.”
