Heineken has been announced as the National Supplier of beer and cider for both the IAAF World Championships London 2017 and the World Para Athletics Championships.
The deal will see Heineken – the UK’s leading Cider and beer business – granted exclusive rights to sell in concession units in and around the stadium during both events.
This year will bring together more than 3000 world-class athletes from more than 200 countries, who will compete in 30 sessions across 20 jam-packed and action-fuelled days as both the World Para Athletics Championships (14-23 July) and IAAF World Championships London 2017 (04-13 August) are hosted by the same city in the same summer.
Niels de Vos, Championship Director of London 2017 Ltd said, “We are pleased to have secured Heineken as National Supplier of beer and cider for this summer. The Summer of World Athletics will create a festival style atmosphere with fans and we’re delighted they will be a part of that.”
Andrew Turner, Trading Director South, commented on the new agreement “We are delighted to have reached this supply agreement with the World Para Athletics Championships and IAAF World Championships London 2017.
“We’re proud to have been involved with the stadium since its opening in 2012 and understand that fans desire really great quality facilities to help make their visit a day to remember. To support this, we’ll be able to offer our leading beer and cider portfolio, but also undertake the significant logistics to ensure that great visitor experience. I’m personally looking forward to the championships in the summer, which will once again put London on the world map.”