The organisers of Shrewsbury Half Marathon, UK Run Events, have announced On as Headline Sponsor for the event on Sunday 6th October 2019.

Swiss shoe brand On has confirmed a two-year partnership with Shrewsbury Half Marathon, following a successful introduction as Official Sports Brand at the 2018 event. The event will now be known as On Shrewsbury Half Marathon #ShrewsburyIsOn.

Launched in 2010, On has won international awards for its revolutionary shoes which combine a cushioned landing with a firm take-off. The distinct shoe design creates the sensation of running on clouds, responding to every movement of the foot and living up to the brand’s motto to ‘put the fun into run’. On has become the shoe of choice for athletes across the world and is available in more than 3,500 specialist running stores in over 50 countries.

On will have a Run on Clouds arch at the start and finish line and will be supporting the pacers with kit and footwear, amongst other activation in the lead up to and on race day.

On will be supported at the 2019 On Shrewsbury Half Marathon by specialist running retailer Up & Running, who are returning for the second year as Official Sports Retail Partner. Up & Running will be present in the race village with a stand selling apparel and accessories from a variety of brands, whilst expert staff will be on hand offering advice.

Up & Running’s Social Run Group (SRG), meanwhile, will be providing the pacing team to help runners hit their targets in the half marathon. Such has been the success for Up & Running at Shrewsbury that it has extended its partnership with UK Run Events into 2020.

On Shrewsbury Half Marathon offers a perfect combination of history and scenery, its much-loved course taking in Shrewsbury’s Medieval city centre and the beautiful Shropshire countryside. The race starts and finishes at Shropshire County Showground, home to a fully-equipped race village. Of great excitement for 2019 is the addition of a Family 1.1 Mile race, which will encourage families and young runners to get active and experience the thrill of race day.

Co-Director Rebecca Richardson commented, “We are delighted to confirm On as Headline Sponsor for Shrewsbury Half Marathon for the next two years. On received a fantastic welcome at Shrewsbury last year and we are proud to be able to offer runners the continued support of such as innovative and respected brand. It is also a pleasure to welcome back Up & Running as Official Sports Retail Partner for the 2019 event. We are committed to delivering the very best race experience for all our runners and the support of these two big names in running will contribute to a first-class experience on the day.”

Olly Laws, Sales Director at On, added, “We are thrilled to confirm a two-year partnership with On as Headline Sponsor for Shrewsbury Half Marathon. After a superb event this year, we are looking forward to returning to Shrewsbury next autumn and to putting the fun into the run for runners of all abilities.”

Entry to On Shrewsbury Half Marathon on 6th October 2019 is open. Early Bird entry fees until 31st December are £27 (affiliated) / £29 (non-affiliated). All finishers receive a bespoke medal, technical t-shirt, goody bag, free pre- and post-race massages and free race photos.

The Family 1.1 Mile costs £8 for an adult and children aged 11+ running unaccompanied. Entry costs £5 per child aged 4-10 accompanied by an adult. All finishers of the Family 1.1 Mile receive a medal, a carton of water at the finish, a banana and a treat bag.

Go to to register and for further event details. You can also like the Facebook page, and follow @Shrewsburyhalf on Twitter and Instagram to keep up to date with all the latest news at #ShrewsburyHalf #ShrewsburyIsOn #UKRunChat.

On Shrewsbury Half Marathon is organised by UK Run Events, the live events channel of UKRunChat and Breathe Unity. The next event from UK Run Events is The Running Festival at Goodwood on 14th July 2019.