Running and fitness online retail specialist, has been unveiled as the new title sponsor for this autumn’s Richmond RUNFEST. 100 runners, plus GB Olympian and World Athletics Medallist, Jenny Meadows, gathered at the new realbuzz Piccadilly Circus store last night (Wednesday 25 July) to enjoy the celebrations and a team 5k training run around St James’ Park.

To add to the buzz of the night, the race team also revealed the newest addition to the event line-up; the Richmond 5k: Pirate Run. Taking place at 12.30 on Saturday 15th September, the Richmond 5k: Pirate Run will enjoy an action packed journey round Old Deer Park. The race will be chip timed and runners will receive a t-shirt and race medal.

Over 8,000 runners will gather at Kew Gardens across the weekend of 15th and 16thSeptember to enjoy the sixth edition of this hugely popular running festival.

Paul Eaton, chief marketing officer at says: “We are excited to be joining forces with one of the UK’s finest running festivals. We cannot wait to meet the thousands taking part, not only to provide expert training advice and the latest sports apparel and shoes but to support their running journeys and cheer them across the line in September.”

Tom Bedford, Race Director adds: “We are so proud to welcome to the Richmond RunFest family and look forward to a brilliant festival in September. The two teams fit perfectly together with one common goal; to encourage more people of all ages and fitness abilities to enjoy the sport of running.

“Our new 5k is a much anticipated addition to our line up and we can’t wait to unveil the numerous surprises we have planned for the route. With our theme confirmed as Neverland, Peter Pan, mermaids, lost boys, crocodiles, Captain Hook and the Pirates of the Jolly Rogger will create a very magical race experience for thousands of families.”