The Welsh Government has announced a new three-year investment in RideCymru, aiming to grow cycling tourism and participation as Wales prepares to host the Tour de France Grand Départ in 2027.
The partnership with Threshold Sports is designed to strengthen Wales’ reputation as one of Europe’s leading destinations for cycling and endurance events, while delivering long-term benefits for local communities and businesses.
For triathletes and endurance cyclists, RideCymru offers a challenging three-day, 250-mile route through some of Wales’ most iconic roads, taking in mountain climbs, quiet country lanes and market towns. The fully supported event has become increasingly popular with riders looking for a multi-day endurance challenge.
Cycling tourism already contributes more than £70 million in overnight visitor spending to the Welsh economy each year, with over 200,000 overnight road cycling trips annually. The new investment aims to build on that success while creating a lasting legacy beyond the Tour de France’s visit in 2027.
Heledd Fychan, Welsh Government Cabinet Minister for Sports, said the partnership would help encourage more people to experience Wales by bike while supporting tourism and local communities.
Nick Tuppen, CEO of Threshold Sports, added that RideCymru showcases everything that makes Wales a world-class cycling destination, from its challenging roads to its welcoming communities and spectacular scenery.
With strong demand already reported for the 2026 edition, registrations of interest for RideCymru 2027 will open this September.
While RideCymru is primarily a cycling event, its challenging terrain and endurance focus are likely to appeal to many triathletes looking for a late-season cycling goal or a way to build strength and endurance ahead of future long-distance racing.
