UK and Ultra X are delighted to announce their partnership agreement and ASICS’s commitment as the official title sponsor of its UK race series. Together with Ultra X, ASICS will contribute to the development of ultra and trail running across the UK.
ASICS has long been a supporter of trial running and this month announced the release of its 2023 FUJITRAIL™ Collection and the GEL TRABUCO™ 11 shoes. The official UK partner deal reiterates Ultra X’s confidence in ASICS’ commitment to promoting distance running in the UK and to ensuring all competitors experience the physical and mental benefits of exercise.
Ultra X organise a series of multi-stage ultra marathons in some of the most exotic and exciting places on the planet. Their mission is to put on life-changing, transformative experiences and provide best in class support to participants to allow anyone to take on one of their events. Their events are available for beginners, intermediates and professionals with race distances varying from 25-100km in 1 day to multi-day challenges. In total, there are currently 10 races taking place across the UK at varying distance and intensity.
Jamie Sparks, Ultra X Co-Founder said: “We couldn’t be happier to be signing this UK sponsorship deal with ASICS. The brand not only provides some of the best sporting kit on the planet, but they align totally with our values. Together, we look forward to bringing trail and ultra running to as many people as possible!.”
Lucy Greenhalgh, Marketing Manager, ASICS UK Marketing Manager, added: “We are delighted to be working with the Ultra X team within the UK. As a brand, trail and ultra running are big focuses for us and we can’t wait to help provide the ultimate performance and experience for the participants taking part in these challenges.”