From adventurous beginnings

David Gordon, founder of BAM, is the embodiment of the brand: an adventurer and sports enthusiast with a passion for looking after the planet.

He learnt the significance of comfortable and high performing base layers the hard way: by joining a team of Gurkhas on a man-haul expedition across the wilderness of Greenland. The softness and the importance of warmth, breathability, durability, absorbency and fit of the base layer was magnified when exploring one of the remotest places on earth.

So, when David came across the concept of using bamboo for clothing in China and discovered the amazing qualities of the fibre – ideal for activewear – he knew he’d hit upon something special. Combined with its environmental credentials and lighter impact on the planet, he was sold – and BAM was born.

The range of activewear has developed and expanded over the years, inspired by customer lifestyles and activities, but BAM’s award-winning base layers remain the stalwart of the brand.

Whatever your endeavour

Worn next to the skin and hugging the body, the base layer is the first line of defence against the elements, keeping core muscles warm.

Comfort is paramount. And this is where bamboo excels: a supersoft, natural alternative to synthetic fabrics and competitively priced option to merino wool base layers which often irritate the skin.

The BAM collection of base layers for men and base layers for women is ready for action, from running and hiking to skiing. No sports wardrobe should be without one.

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