UK provider of holiday cottages and luxury homes, cottages.com, have been unveiled as the points jersey partner of the Tour of Britain.
This partnership extends the relationship between cottages.com and the UK’s leading cycle race, which returns for its nineteenth edition in 2023 (Sunday 3 – Sunday 10 September).
Worn by the most consistent finisher in the race, the Tour’s points jersey features an impressive roll of honour, with British sporting hero Mark Cavendish (2006, 2007) Tour de France winner Geraint Thomas (2011) and Olympic champion Tom Pidcock (2022) among the previous winners. The design of this year’s jersey will be unveiled in due course.
Self-catering specialist cottages.com were previously unveiled as the official self-accommodation partner of both the Tour of Britain and Women’s Tour in 2022. As a result of their transformative support, the latter event was shown live around the world for the first time.
Part of Awaze, Europe’s leading managed vacation rentals business, cottages.com offer more than 5,000 cycle-friendly homes across the UK. Homes located along or near to the eight stage routes that make up this year’s Tour of Britain will also be promoted on the race’s website as part of this enhanced partnership in 2023.
Henrik Kjellberg, Awaze CEO, said: “We are thrilled to be extending our relationship with the Tour of Britain as this year’s points jersey partner. Our huge range of holiday cottages and luxury homes provides cycling fans with a fantastic choice of places to stay while following the sport they love and exploring the beautiful British countryside. We look forward to the action getting under way in September and welcoming guests across the UK as the race’s official travel partner.”
Since its return in 2004, the Tour of Britain has become a cornerstone of the UK sporting calendar. Over 15 million people have watched the event in person, with the race generating over £330m for the UK economy to date. Former winners include Frenchman Julian Alaphilippe (2018), the two-time world champion, and Belgian star Wout van Aert (2021), while Cavendish holds the record for the most stage victories (10).
Mick Bennett, Tour of Britain race director, said: “We’re delighted to welcome cottages.com as the official partner of our revamped points competition in 2023. I have no doubt that the battle for the points jersey will be more competitive than ever come September. Given the number of cycle-friendly homes they have to offer, I hope Tour of Britain fans who come and watch the race in person will capitalise on these amazing accommodation opportunities!”
The Tour of Britain 2023 will begin in Greater Manchester on Sunday 3 September and culminate eight stages later in South Wales (Sunday 10 September). Along the way the riders will race through Wrexham, East Riding of Yorkshire, Nottinghamshire, Suffolk and Essex, creating an unforgettable sporting spectacle that is free for all to watch.
More details of this year’s race, including full stage routes and competing teams, will be announced in the coming weeks.
ITV4 will continue to broadcast live flag-to-flag coverage of every stage, as well as a daily highlights show, allowing fans in the UK to watch the action unfold wherever they are. International coverage will be available in over 150 countries courtesy of Eurosport and GCN+.
