Registration is officially open for the 2026 International Running Expo (IRX), returning to RAI Amsterdam on 4-5 November. As Europe’s only dedicated business event for the running industry, IRX brings together retailers, wholesalers, run clubs/crews, athletes, influencers, press and media for two days of unrivalled high-level networking and to source the next generation in performance gear.
Beyond the insights, it’s an experience designed to supercharge your network. You’ll swap the boardroom for community shakeout runs, bespoke recovery sessions, and live podcasts that make professional growth feel like a front-row seat at the industry’s most exciting event. With November being peak planning season, it’s the perfect time to lock in 2027 budgets and see the tech of tomorrow. Secure your full-access pass now for just €29.
IRX 2026 is the ultimate destination for the running industry, blending elite market intelligence with in-person networking. You’ll gain a competitive edge through 360-degree insights from a world-class line-up including Alessio Punzi (World Athletics), track legend Dafne Schippers, and tech innovators like Guillaume Adam (RunMotion Coach). From the community-building mastery of Kirsty Woodbridge (parkrun) to the market expertise of Marc Anderman (Sporting Insights) and Fabrice Perrin (UTMB), you’ll hear from the very icons – like Susie Chan and Sophie Power – who are redefining brand engagement and the future of sport. With more speakers yet to be announced!
The event integrates professional development with authentic industry engagement. Attendees can transition from strategic networking in the VIP Lounge to prominent visibility at The Podium or the live Podcast Studio. The expo provides a functional environment for testing new technology in the Discovery Zone and Speed & Skills Lab, alongside coordinated Social Runs and Run Club Collabs. To support productivity, the Wellbeing and Recovery Lounge offers a dedicated space for restoration, while the After Party provides a refined setting to solidify partnerships.
Who should attend IRX 2026?
Designed to connect the sports, retail, and event sectors, the International Running Expo 2026 is the industry’s primary global B2B meeting ground.
- Retailers & Buyers: Senior buyers from major sporting goods chains, independent running specialty stores, and e-commerce platforms looking to source new inventory for upcoming seasons.
- Wholesalers & Distributors: Intermediaries looking to expand their portfolios and secure distribution rights for new products within specific European territories.
- Professional Athletes: Elite runners often attend as brand ambassadors or to participate in high-level networking and panel discussions.
- Race Directors & Organisers: Professionals managing marathons, trail races, and community runs who need to source medals, timing systems, hydration solutions, and event infrastructure.
- Sports Scientists & Performance Experts: Professionals interested in the latest data-driven innovations for injury prevention and athlete optimisation.
- National Federations & Governing Bodies: Representatives from organisations or national athletic associations focusing on industry standards and athlete development.
- Industry Media & Journalists: Editors and reporters from sports business publications, running magazines, and digital news outlets covering market trends.
- Influencers & Content Creators: High-profile running personalities and digital creators who collaborate with brands for marketing campaigns.
- Creative Marketers & Agencies: Professionals specialising in sports sponsorship, brand activation, and employer branding within the fitness sector.
- Corporate Wellness Leads: Managers from large firms interested in team-building events and employee fitness programmes.
“The successful debut of IRX in 2025 proved there is a massive appetite for a space where inspiration and industry truly connect face-to-face,” notes Event Director Shirry Liram. “For 2026, we’ve used direct insights from our community to ensure every session and activation delivers tangible value. We’re expanding the programme to give our delegates more hands-on opportunities than ever to explore the tech and trends shaping their professional future.”
This year, IRX 2026 co-locates with ISPO, the global leader in sports and outdoor trade, offering delegates exclusive access to both industry-leading exhibitions.
