IRONMAN has launched a new initiative encouraging athletes to commit to the goal of completing one of the most challenging and rewarding single-day endurance events in the world, an IRONMAN® triathlon. Expanding on the Become One program, the first IRONMAN Commitment Day will be held on Wednesday, January 11, 2023 and will encourage individuals to commit to an IRONMAN race, joining the community of athletes and take up the journey to hear the iconic words “You are an IRONMAN!”
“We are eager to encourage more athletes from around the world to accomplish something truly monumental and cross an IRONMAN triathlon finish line in 2023,” said Suzanne Cohen, Chief Marketing Officer for The IRONMAN Group. “IRONMAN Commitment Day is not only a way to set 2023 race season goals, but also expose those new to the sport the benefits of joining the triathlon community on their journey to accomplishing something extraordinary. We hope that many who have considered stepping up to the plate, decide to embrace the challenge and start along a path that delivers them to life changing experience and join the family of IRONMAN finishers.”
Modelled after Collegiate National Signing Day, athletes can join IRONMAN Commitment Day through three simple steps:
- Pick a race: From the breathtaking views of Western British Columbia, Canada, the idyllic countryside and coastline of Copenhagen, Denmark, the pristine beaches of Subic Bay, Philippines or where the rainforest meets the Great Barrier Reef in Cairns, Australia, and everything in between, there is an IRONMAN race out there for everyone.
- Get Registered: This is the hardest part of the journey …committing to a race where your goals and dreams can be accomplished.
- Announce to the World: Once committed to becoming an IRONMAN in 2023, announce it to the world for encouragement and the full benefits of the triathlon community! Tag @ironmantri or use #BecomeOne2023 to be featured on IRONMAN social media. Those that have already registered are also encouraged to tag and share on social media the IRONMAN event they have committed to racing in 2023.
The Become One program is an athlete’s guide to making it to an IRONMAN triathlon finish line. Customized for first-time IRONMAN participants, Become One helps athletes navigate the amazing adventure of training for a full distance IRONMAN race and tap into IRONMAN’s unique community and extensive resources. Whether a seasoned IRONMAN 70.3® athlete or taking on the challenge for the first time, and everything in between, the Become One program can help athletes find the tools they need to stay healthy, motivated and prove to themselves that ANYTHING IS POSSIBLE®.