The latest addition to Joma’s elite team is Xenia Benach, current Spanish champion in the 100-meter hurdles, an athlete who represents both the present and the future of hurdle sprint events in the country.
This signing reinforces the momentum the brand wants to give on the track by bringing in new athletes specialised in speed to the elite squad, which already includes young national talents.
At just 24 years old, Xenia Benach has established herself as one of the top athletes with international potential in hurdles. Her participation in national and international competitions, such as the 2024 European Senior Championships in Rome, the 2021 European U23 Championships in Tallinn, and the 2022 Mediterranean Games in Oran, supports a career marked by passion, consistency, and continuous development.
For all these reasons, Xenia represents a solid bet with both present and future potential for the #JomaTeam in running.
Xenia will compete equipped with Joma’s high-performance technical line, made with lightweight, breathable fabrics and ergonomic fits designed to provide comfort and efficiency in every phase of the race. This gear incorporates the latest market technologies, designed to optimize performance and support the athlete’s competitive demands.
A key element is the R-1100 spike shoes, developed for sprint and hurdle events from 100 to 400 meters. Featuring an ultra-light structure, carbon fiber plate, and technologies such as LIGHT REACTIVE, VTS perforations for optimal ventilation, and the JOMA SPORTECH heat-sealed system, these spikes improve propulsion, breathability, and track grip, offering an added boost of explosiveness and technique in every race.
The arrival of Xenia Benach to the Joma team adds to the incorporation of other young national talents such as Manuel Guijarro, specialist in the 400 meters and a key figure in national relays, and Rodrigo Fito, Spanish U20 champion in the indoor 200 meters. This strategy is part of the brand’s plan to consolidate itself as a benchmark in track events.
In short, Joma and Xenia Benach start a new chapter together, with the shared goal of continuing to leave a mark on Spanish athletics. Joma, a leader in technical athletic equipment, thus strengthens its presence in sprint and hurdle events, consolidating its commitment to the best national and international talents.
