Joma expands its lifestyle offering with Resort, a high-quality collection for those who need their clothing to adapt to every moment of the day, from a sporting environment to a more informal one, without compromising image or functionality.
Resort brings Joma’s technical expertise to garments designed for continuous wear: pieces that work equally well in a sporting context and a more informal one, never compromising on functionality or image. A collection built for those who need their clothing to be up to everything they do throughout the day.
With Resort, Joma continues to develop its lifestyle universe with a more complete and demanding proposition, where performance and style coexist naturally in every garment.
Resort starts from a solid technical foundation. Every garment incorporates three key finishes that work silently to help the user maintain their image and comfort throughout the day, without having to think about it.
Cool Feeling technology regulates body temperature and provides a constant sensation of freshness, regardless of the activity. The Antibacterial treatment takes care of garment hygiene and prevents unwanted odours during high-activity situations. And the Non Iron finish keeps garments crease-free after hours of wear or a journey, preserving an impeccable image at all times.
In addition, Resort incorporates high-quality stretch fabrics that guarantee freedom of movement, heat-sealed seams for greater comfort and durability, and laser-cut finishes that improve breathability where it is needed most.
Resort is built around a casual wardrobe designed to cover any situation without losing image consistency. The collection includes short and long-sleeve T-shirts, polos, hooded and non-hooded sweatshirts, lightweight jackets, trousers, shorts, leggings and tops — everything needed to put together complete looks from the start to the end of the day.
The garments are designed to integrate naturally into different contexts, from a sport session to a more informal commitment, through travel or a working day. A proposition with clean silhouettes and refined finishes that works effortlessly in any setting.
The colour palette reinforces that idea. Resort works with a range of neutral and timeless tones — beiges, sand, off-whites and light greys — that convey lightness and naturalness, completed with blacks and anthracites that add contrast and a more urban edge. Discreet, easy-to-combine colours designed to accompany the user in any context with an always polished image.
