The four spectacular Le Col leaders’ jerseys that are up-for-grabs at this year’s Tour of Britain have been revealed.
Headlining the collection is the race’s reimagined leader’s jersey, which pays homage to the much-loved Great Britain national team kit from the 1970s and 1980s. An overt celebration of the race’s location, the jersey cleverly also integrates a patchwork-style pattern that represents Britain’s vast countryside and fields when viewed from above.
A revamped points competition, sponsored by cottages.com, UK’s leading provider of holiday cottages and luxury homes, will feature a distinctive green jersey that interpolates the Union flag.
The king of the mountains leader will be easily recognisable in a stylish contoured jersey, while the new-for-2023 Sportive Breaks best young rider competition will feature a white jersey that also incorporates the patchwork pattern.
This year marks the revival of a partnership, as Le Col previously worked with the Tour of Britain in 2018 and 2019. The most notable success from this saw classification leaders presented with jerseys made from 100% recycled fabric – a first for any professional cycle race at the time.
Le Col aim to make the best performance kit for cyclists, helped by one of the widest testing and development networks in the sport. The company’s founder, Yanto Barker, also has a direct personal link to the race, having competed in the Tour of Britain on six occasions during his career, and was notably the highest British finisher in 2005.
In addition to the stage winner and jerseys being presented on the podium at each stage finish, the race will also recognise the leading British rider and the winner of the daily sportsbreaks.com combativity award.
The Tour of Britain has an illustrious list of former winners, including two-time world champion Julian Alahpillipe (2018), Dutch fan favourite Mathieu van der Poel (2019), and Belgian star Wout Van Aert (2021). Since 2016, the race has been watched by an average of 1.3m roadside spectators and has generated £27.6m of yearly net economic benefit for the UK economy, according to research by Frontline.
ITV4 will continue to broadcast live flag-to-flag coverage of every stage and nightly highlights show, allowing fans in the UK to watch wherever they are. The race will also be shown in over 150 countries worldwide, thanks to the event’s partnerships with Eurosport and the Global Cycling Network.
