London Marathon Events Ltd announced today (Tuesday) that 2021 will be the last year of Virgin Money’s long-standing sponsorship of the London Marathon.
After a hugely successful partnership which dates back to 2010, first with Virgin and then with Virgin Money from 2014, Virgin Money has decided not to renew the current contract which comes to an end after the 2021 event.
Hugh Brasher, Event Director for London Marathon Events, said:
“Our partnership with Virgin Money has been fantastic and together we have established London as the greatest marathon in the world. This year we celebrated a landmark in our history as we passed the £1 billion raised for charity since our first race in 1981 and more than £560 million of that was raised since the first year of this partnership.
“We are very proud that this partnership led to the creation of Virgin Money Giving, the not-for-profit fundraising platform which has meant that so much more of the money raised by our runners goes to their chosen charity.
“Twelve years is a very long time in sports sponsorship and further illustration of the mutual success of this partnership. We would like to thank everyone at Virgin Money for their wonderful support of the London Marathon.”
Helen Page, Group Brand and Marketing Director at Virgin Money, said:
“We are proud to have partnered with the London Marathon. Together we have raised more than £560 million for charities and built an enduring legacy that will benefit society and causes for decades to come – with £200 million of that raised on Virgin Money Giving, our not-for-profit fundraising platform.
“As a new organisation with a new purpose we need to realign our future sponsorship and take a different direction. We remain committed to sponsoring the London Marathon until 2021 and look forward to playing a huge part in the London Marathon’s 40th race celebrations in 2020.”
The 2020 Virgin Money London Marathon, the 40th race, takes place on Sunday 26 April. It is the most popular marathon on the planet with a world record of more than 450,000 people applying for a place through the ballot.