A cyclist on a red bike with a countryside landscape to the side of him.
Pinarello will become the Tour of Britain King of the Mountains sponsor in 2023

Bike manufacturer Pinarello have been unveiled as the Tour of Britain’s king of the mountains partner for 2023.

Steeped in history but with modern performance at their core, Pinarello’s race-winning bikes make them a natural fit for the king of the mountains competition, where every advantage counts. This year’s race, which begins in Greater Manchester on Sunday 3 September, features 16 categorised climbs, including the Ramsbottom Rake, Rhigos, and Caerphilly Mountain.

Former winners of the jersey include Tour de France champion Andy Schleck (2006), British star Ben Swift (2007) and pioneering African trailblazer Nic Dlamini (2018).

Pinarello will also become the official bike brand of the UK’s leading cycle as part of this exciting new partnership. One race fan will win a Pinarello x3 bike worth £4,500 as part of a competition that has launched today and will run through to the end of the race. More details can be found at tourofbritain.co.uk/competition.

Joe Deacon from Pinarello said: “It was an easy decision for Pinarello to partner with the Tour of Britain for 2023. Our DNA is in racing but Pinarello are about more than history: we are about the future. This partnership will hopefully inspire the next generation of cyclists in the UK and around the world.”

Hugh Roberts, Tour of Britain executive chairman, said: “We know that our fans love Pinarello; this, combined with how natural a fit their innovative, performance-driven, race-winning bikes are when it comes to climbing, made them the perfect king of the mountains partner for the 2023 edition.”

Pinarello bikes will also be ridden by INEOS Grenadiers and Bolton Equities Black Spoke, two of the 16 teams competing in this year’s race.

The Tour of Britain 2023 covers eight stages and over 1,200 kilometres of racing around the country. Following the Greater Manchester Grand Départ, the race will visit North Wales, East Yorkshire, Nottinghamshire, Suffolk, Essex, and Gloucestershire.

This year’s champion will be crowned in historic Caerphilly following an undulating stage in South Wales.

This is the 19th edition of the race, and it forms part of the prestigious UCI ProSeries. A predicted 1.5 million spectators are expected to watch the 16 teams in action, capitalising on the free-to-attend nature of the event.