IRONMAN and Precision Fuel & Hydration (PF&H) today announced Precision Fuel & Hydration as the official hydration partner for the IRONMAN® and IRONMAN® 70.3® European Triathlon Series. Starting at IRONMAN 70.3 Aix-en-Provence on May 19, PF&H’s popular PH 1000 electrolyte drink will be available on-course at all 2024 European IRONMAN and IRONMAN 70.3 events, inclusive of the 2024 VinFast IRONMAN World Championship in Nice.
PH 1000 is designed to enable athletes to pull on two of the “Three Levers” of endurance sports nutrition (fluid and sodium), with the third lever (carbohydrate) being delivered through a selection of energy products and snacks, including Maurten, that’ll sit alongside PH 1000 on course. This “decoupling” of fuelling and hydration can be beneficial during longer endurance races.
The low-calorie PH 1000 is a strong electrolyte drink containing around twice the amount of sodium of typical sports drinks. It is part of PF&H’s multi-strength range of hydration products designed to enable athletes to personalize their hydration strategy, which is important as everyone loses a different amount of sodium in their sweat.
PH 1000 is designed to meet the needs of the average athlete, who loses around 950mg of sodium per litre of sweat, according to the thousands of Sweat Tests conducted by PF&H. It is Informed Sport Certified and has a mild-citrus flavour helping to reduce flavour fatigue on those long training and race days.
“Having raced IRONMAN triathlons as a pro back in the early 2000s, I’m delighted that PF&H is now an official partner. It was my own experiences with hydration and cramping issues at Kona that led to the founding of our business back in 2011 and we’ve been helping athletes get “the fourth discipline” right at IRONMAN events ever since,” said PF&H’s CEO Andy Blow.
“We are really excited to welcome Precision Fuel & Hydration as an official partner for our European IRONMAN and IRONMAN 70.3 triathlons. Through this new partnership, we hope to encourage our athletes to take a personalized approach to their hydration strategy on race day, helping them perform and feel their best,” said Declan Byrne, Head of Operations, Europe, Midde East & Africa.
As well as providing IRONMAN triathlon participants with on-course hydration, all 2024 European IRONMAN and IRONMAN 70.3 races have been added to PF&H’s free Fuel & Hydration Planner, enabling athletes to get personalized advice for their event. They’ll also be able to book free video consultations to get their race nutrition questions answered by PF&H’s dedicated Athlete Support squad.
Athletes registered for IRONMAN European Series races will also receive an exclusive offer from PF&H to enable them to test the on-course hydration product in training.
Precision Fuel & Hydration is already trusted by world-class IRONMAN triathletes, including Emma Pallant-Browne, Leon Chevalier, Fenella Langridge and Jason West, to name a few.
