Ahead of New York Marathon weekend, PUMA has announced it will bring its iconic NITRO™ Lab to the city, in a never-before-seen format that lets more runners across NYC try out and potentially win a pair of PUMA running shoes.
Following the NITRO™ Lab activations in London, Berlin and Chicago earlier this year, PUMA will build a state-of-the-art mobile experience in New York, challenging runners to run a sub-4-minute kilometre. Those who succeed will take home a pair of Fast-R NITRO™ Elite 3, the most talked-about race day running shoe of the year.
The NYC NITRO™ Lab will be open to the public and located at Seaport Square (Pier 16)
Friday 30 October, 10am-5pm at Seaport Square (Pier 16)
Saturday 31 October, 10am-5pm at Seaport Square (Pier 16)
Sunday 1 November (race day): for the first time, the NITRO™ Lab will hit the road and be accessible at various points across the city, engaging more runners and rewarding those who have just crossed the finish line
