A man with a long beard sits on a black bicycle in a large open grassy landscape with hills in the distance
Credit: Compete PR/Sean Conway

The fully supported cycling challenge will be led by world-famous endurance athlete Sean Conway, and see riders take on the iconic 874-mile (1,407km) Lands End to John O’Groats journey in a rapid seven days.

Cycling travel experts, Sportive Breaks promote bespoke premium travel packages for cyclists looking to take part in the world’s most prestigious grand tours, cycling classics and weekenders. The team leaves no stone unturned in the packages they offer, which are specially curated using their many decades of experience in the industry.

Land’s End to John O’Groats is a popular challenge for cyclists, often regarded as the “ultimate UK endurance test”. The route covers approximately 874 miles (1,407 km) and takes riders from the southwestern tip (Lands End) of England to the north eastern tip (John O’Groats) of Scotland. It’s a challenging but rewarding journey that provides cyclists with a unique opportunity to explore the length and breadth of Great Britain on two wheels.

And there is no better ride leader than record-breaking British endurance adventurer Sean Conway, who himself has unrivalled experience of LEJOG, having cycled, run, swam, sailed and driven the course seven times in recent years.

Sean says, “LEJOG holds a very special place in my heart, and is an endurance challenge which sits among the most memorable of my career. We live on one of the most beautiful islands in the world, and this ride offers the perfect opportunity to really enjoy it.”

The iconic ride begins on 7th September at Lands End, and concludes seven days later on 14th September at John O’Groats in Scotland.

“This makes this a proper challenge,” says Sean, “Covering approximately 125 miles a day makes this no easy feat, these are long days in the saddle, but it is the perfect opportunity for the keen cyclist seeking a challenge, whilst enjoying the very best in support and guidance.”

And the support riders will receive throughout is nothing short of unrivalled; with mobile professional mechanics, ride captains and food/support stations on hand to help. Sean will lead, and provide insight, banter and moral support, and two support vehicles will follow the ride, allowing access to all accompanying equipment at all times. A typical day will start between 6:30 and 7am and finish between 4:30 and 5:30pm, leaving plenty of time for riders to recuperate and refuel in anticipation of the following day on the road.

LEJOG with Sean Conway 2024 Stages

Day 0 – Saturday 7 September – Pre-LEJOG in Penzance
Day 1 – Sunday 8 September – Penzance to Exeter – 204.17km and 3,321m of ascent
Day 2 – Monday 9 September – Exeter to Hereford – 210km and 2695m of ascent
Day 3 – Tuesday 10 September – Hereford to Wigan – 202km and 1896m of ascent
Day 4 – Wednesday 11 September – Wigan to Gretna Green – 195km and 2163m of ascent
Day 5 – Thursday 12 September – Gretna Green to Perth – 203km and 2285m of ascent
Day 6 – Friday 13 September – Perth to Dingwall/Evanton – 214km and 1850m of ascent
Day 7 – Saturday 14 September – Dingwall/Evanton to John O’Groats – 215km and 2125m of ascent

Alex De Waard Director of Sportive Breaks says, “This is an incredibly exciting addition to the Sportive Breaks portfolio, and we’re really looking forward to working with Sean, and to giving a small group of riders a week they will remember for the rest of their lives. LEJOG is as much of a logistical challenge, as it is an endurance one and this package means that all riders need to think about is getting themselves to the start. Being a fully supported event, you can simply enjoy riding your bike and taking in everything each stage has to offer.”

Sean concludes, “If LEJOG has been on your bucket list for a while, this really is the opportunity you’ve been waiting for. It truly is one of the best endurance cycling experiences in the world, and I’m honoured to be in a position to help others discover it for themselves. See you in Lands End this September!”