A male runner seen from behind wears a reflective beanie and an X-shaped reflective vest with a red light on the back
Credit: Bodylite

Active road safety brand Bodylite will work with Reydon Sports as their distribution partner for expansion and sales in the United Kingdom and Ireland.

Bodylite are an Irish sportswear brand that specialise in visibility products and active gear for runners, walkers, cyclists and outdoor enthusiasts. Founded by Padraic George in 2013, the dedicated team based in Co Carlow, Ireland, have spent many years developing their product range, which features everything the active individual needs to stay safe at night; from beanies and vests, to lights and storage belts.

Reydon Sports are a leisure, toy and outdoor wholesaler, who support brands with their business growth and development. Founded in the 1970s, the Nottingham UK based team’s core mission is to ‘provide sports equipment at the best wholesale prices with market leading service and support’ with seamless wholesale and distribution available across Europe and beyond.

With views to firmly establish the Bodylite brand in the UK, the new partnership will see Reydon Sports tasked to develop the reputation and credibility of Bodylite within the UK; building a strong presence in the UK retail network. Reydon Sports will be targeting core accounts and educating retailers on the Bodylite product range and what sets it apart from competitor brands within the active road safety category.

Padraic George, Founder of Bodylite said: “We are delighted to be joining forces with the expert team at Reydon Sports, to build our presence in the UK as the leading choice for road safety products. With Reydon Sports’ extensive knowledge, experience and reach across the sports retail sector we’re certain they are the best team for the job, and are very much looking forward to following the progression of the partnership”.

Andrew Griffin, Marketing Director of Reydon Sports, said, “We are excited to add Bodylite to our portfolio of specialty brands. When identifying brand partners, we look for premium products, clean distribution, and a specialty retail focus. We have watched the development of Bodylite for a little while and are honoured to have this opportunity to work with them in the UK. Our established retail network fits seamlessly with the team’s objectives and we look forward to continuing to establish them as the leader in the active road safety category.”

For more information about Bodylite, and their road safety collection, visit www.bodylitegear.com . The team can also be found on Facebook and Instagram.

To learn about Reydon Sports and the work they do, visit www.reydonsports.com.