The HOKA Hackney Half 2027 sold out of general entries just two days after this year’s race, as demand for places in one of the UK’s most popular half marathons continues to grow.
Following four consecutive years of record-breaking sell-out times, organisers focused on introducing additional ticket access windows to give more people the opportunity to secure a place, with all standard entries priced the same.
Each release window sold out within minutes, underlining the scale of demand for the event, which saw a record 27,000 runners register in 2026 and raise more than £4 million for charity. Charity places are still available for 2027’s event.
Alongside general entries, HOKA Hackney Moves is significantly expanding its community allocation for 2027, with 1,750 places reserved for local residents and underrepresented groups. These entries are offered in partnership with community organisations across Hackney and beyond, and will remain at 2026 prices.
These partnerships are designed to ensure places reach those who benefit most, working with groups that support underrepresented communities and those based in Hackney. The event will also continue to deliver the HOKA Hackney Academy, providing free coaching, kit and training sessions for people new to running, alongside its wider community initiative, working with run clubs, groups and organisations across the area.
BADU, a community anchor organisation dedicated to reimagining opportunities and empowering underserved communities across London, has worked closely with the event in recent years, with more than 40 runners representing Team BADU this year.
Dr Nana Badu said: “Expanding community places like this makes a real difference. Through our work at Badu, we see first-hand how access to events like Hackney Moves can open up running to people who might not otherwise see it as for them. Creating more opportunities at a fair, consistent price, underpinned by a powerful and authentic community engagement strategy, helps ensure the start line better reflects the communities that give this event its energy.”
HOKA Hackney Moves returns from 14–16 May 2027 and will again deliver a weekend of running, fitness and music, including the free Community 5K, Schools Challenge and a two-day festival which attracted over 60,000 attendees in 2026.
Ian Allerton, Managing Director of Motiv Sports UK, said: “The continued growth of Hackney Moves is something we’re incredibly proud of, and it’s a reflection of the community, energy and atmosphere that make it so special. Demand for places is higher than ever, so we’re always looking at ways to give as many people as possible the opportunity to be part of it.
“At the same time, we remain committed to investing in the local community and making the event a welcoming and accessible space, whether that’s through our community places, our free events across the weekend, or the work we do with local partners throughout the year.”
With general entries now sold out, runners can still take part in the 2027 event by securing a place through one of the official charity partners.
Sign up for a charity place at: www.hackneymoves.com/run-for-charity
