Saucony will open its flagship UK store in the heart of Covent Garden, London, at 4 James Street this Saturday, 21st June.
More than a retail destination, the store is designed as a dynamic hub for London’s running and lifestyle communities, spanning an impressive 3,695 sq ft over two floors. It blends cutting-edge innovation with cultural connection to create a space where runners, sneaker enthusiasts, and creatives can come together.
Guided by the mantra ‘Run as One’, the new store is a reflection of Saucony’s commitment to fostering community and enhancing the community running experience, with dedicated areas for events, product launches, and collaborations, as well as 100 community lockers available for runners to store their belongings. Adding to the experience, the store will feature an in-store coffee station and DJ decks.
Saucony invites its community to celebrate an unforgettable opening weekend. Visitors to the store can look forward to bespoke in-store customisation experiences, interactive running machine demos, live DJ sets and exclusive giveaways, as well as a first look at Saucony’s latest run and lifestyle collections.
The first 100 customers through the door will receive a one-of-a-kind gift to commemorate the occasion, and that’s not all – keep an eye out for some additional surprises to make the celebration even more memorable.
Following its grand opening, the store will host a regular programme of events, including community collaborations, training sessions, workshops and community runs. The first major activations will take place throughout the week leading up to the Saucony London 10K (13th July) and the Saucony Shoreditch 10K (21st September).
Visit Saucony’s new Covent Garden flagship store on Saturday, 21st June and be part of London’s running lifestyle community like never before.
