The Your Ride Counts Strava challenge, in collaboration with the UCI, was a huge success from the moment it was launched on 3 June, World Bicycle Day.
By the end of World Bicycle Day, some 8 million kilometres had already been cycled. As of today, more than 300,000 people have joined the challenge.
The challenge ends on 30 June and aims to encourage cyclists around the world to join the UCI in celebrating cycling as a sport and as a means of transport by using their bikes at least twice a week and opting for a bike instead of a motor vehicle for short journeys during the challenge period.
Those wishing to take part in the UCI “Your Ride Counts” challenge can still do so by visiting the Strava website or its mobile app, then clicking on “Join Challenge”.
By taking part, cycling fans help improve the infrastructure dedicated to active mobility in their cities and regions. This collaboration between the UCI and Strava is part of the Strava Metro project. Strava has the largest volume of data on human-powered transport on the planet, and its Strava Metro project makes it easier for transport planners to identify specific needs for bike lanes and safe areas for active transport, while exploring local trends in activity. With this in mind, Strava offers public authorities and other actors engaged in active mobility free access to anonymised data on the journeys made by its users.
On World Bicycle Day, the UCI also organised a series of cycling for all events at its headquarters, the UCI World Cycling Centre (WCC) in Aigle, Switzerland: a 40km group ride, a brunch organised at the UCI WCC’s Le Vélodrome restaurant, free introductions to track cycling and BMX Racing, and a conference on the theme of “How to improve performance on your bike”. UCI WCC athletes as well as UCI and UCI WCC staff participated in the activities alongside the public. The numerous participants appreciated this initiative which will be developed in future years.