Increased exposure for women’s cycling will help create heroes – inspiring a new generation of talent and cycling participation. The four-year deal builds on Zwift’s investment in the Tour de France Femmes avec Zwift.
Zwift, the global online fitness platform, is delighted to announce it will become presenting partner of Paris-Roubaix Femmes avec Zwift. The four-year deal will see Zwift expand its significant investment in the women’s peloton and partner with one of the most exciting and iconic one-day road races, the ‘Hell of the North’, set to kick off on 16th April 2022.
Today’s announcement builds on the momentum generated by Zwift’s groundbreaking partnership with A.S.O for this year’s inaugural Tour de France Femmes avec Zwift, with both events underpinning its overarching commitment to redrawing the map for women in cycling.
The Tour de France Femmes avec Zwift and Paris-Roubaix Femmes avec Zwift are highlights of the Women’s Tour that showcase the exceptional breadth of talent and drama of the women’s peloton and it is Zwift’s ambition to introduce the world to a new generation of female heroes and inspire future champions.
Zwift has been working to put women’s racing on an equal footing with men’s for some time with initiatives including the recent UCI Cycling Esports World Championships, the Virtual Tour de France, Zwift Academy and the Tour for All.
Yann Le Moënner, CEO of Amaury Sport Organisation, said: “We are particularly excited to have Zwift join us as title partner of Paris-Roubaix Femmes avec Zwift. Zwift’s involvement in the development of women’s cycling continues after being the very first to follow us after the creation of the Tour de France Femmes avec Zwift, which will take place for the first time next July. Following our collaboration during the virtual Tour de France of 2020 and after the success of the first edition of Paris-Roubaix Femme last year, we are convinced that with Zwift at our side, our efforts for the development of women’s cycling will be crowned with success.”
Eric Min, CEO and Co-Founder of Zwift, said: “We’re incredibly proud to be the first ever presenting partner to Paris-Roubaix Femmes avec Zwift and to be expanding our relationship with A.S.O. Alongside the Tour de France Femmes avec Zwift, this is a huge opportunity to shine a light on one of the most iconic and exciting races on the Tour and showcase the incredible quality and talent of the women’s peloton. The ‘Hell of the North’ is a highlight of the cycling calendar and I’m sure it will captivate audiences across the world and inspire women everywhere to begin their own cycling journey.”