Joma Sport has announced a new partnership that will see the sportswear brand become the Official Technical Sponsor of the Taunton Half Marathon, one of the South West’s most popular and community-driven road running events.
This strategic collaboration underlines Joma Sport’s continued commitment to supporting grassroots endurance sport and delivering high-performance apparel to runners of all abilities. Taunton Half Marathon has attracted around 2,100 participants, welcoming club runners, first-time half marathoners, and charity fundraisers to the start line for a race that has become an event of highly requested anticipation in the regional running calendar.
As Official Technical Sponsor, Joma Sport will provide premium technical race-day apparel for participants and event staff, designed to maximise comfort, breathability, and performance across every mile of the course. The partnership will also focus on elevating the overall runner experience while championing shared values of accessibility, participation, and community spirit.
Known for its welcoming atmosphere and well-supported route through Taunton and the surrounding Somerset countryside, the event offers a fast and scenic course that appeals to competitive athletes and recreational runners alike. Its blend of strong community backing and growing participation makes it a natural fit for Joma Sport’s athlete-first approach.
Event organisers welcomed the partnership, citing Joma Sport’s reputation for quality, innovation, and reliable performance wear as key factors in enhancing the race-day experience for all involved.
This new partnership further strengthens Joma Sport’s presence within the UK endurance running scene and reinforces the brand’s ambition to support events that inspire participation, celebrate local communities, and bring people together through running.
About Joma Sport
Joma Sport is a Spanish company dedicated to the design, manufacture, and global commercialisation of high-performance sports equipment. Founded in 1965 by Fructuoso López, Joma has grown to become the most important Spanish sports brand by global sales volume and is consistently ranked among the top ten sportswear brands worldwide. Today, Joma operates in more than 140 countries, with subsidiaries in the United States, Italy, China, the UK, Germany, Mexico, Panama, and Brazil.
Athletics sits at the heart of Joma Sport’s global identity. The brand is a proud sponsor of Scottish Athletics and Welsh Athletics, supporting the development of the sport at grassroots, performance, and elite levels. Joma also works closely with leading British and Irish athletes, including Alex Haydock-Wilson, Joshua Faulds, Weynay Ghebresilasie, and Callum Morgan, equipping them with performance-driven apparel designed to meet the demands of elite competition.
Internationally, Joma sponsors a wide range of athletes across road, trail, and track running, as well as endurance and multi-discipline events worldwide. This deep involvement in athletics is reinforced by Joma’s strong Olympic presence — most notably at the Paris 2024 Olympic Games, where the brand equipped 15% of all competing athletes, marking a record level of representation.
Beyond athletics, Joma maintains a significant footprint across multiple sports. In football alone, the brand sponsors multiple professional teams globally, including Brentford FC, Villarreal CF, Swansea City AFC, RSC Anderlecht, and TSG Hoffenheim, as well as national teams such as Romania and Honduras. This breadth of partnerships reflects Joma’s commitment to innovation, quality, and supporting performance at every level of sport.
Through its work with athletes, federations, and major endurance events, Joma Sport continues to strengthen its reputation as a trusted global partner in athletics and beyond — driven by a belief in sport’s power to inspire, unite, and perform.
