Leading British performance eyewear brand, SunGod, has today announced the launch of its brand new Pace Series. Comprising two models – SunGod Velans™ and Vulcans™ – the cycling-specific sunglasses use their new cutting-edge 8KO™ lens technology to offer some of the clearest, strongest and lightest sunglasses available on the market. Made from high-quality durable materials, the new range allows riders to customise their sunglasses at no extra cost and offers an unrivalled lifetime guarantee.
Created in 2013 from a crowdfunding campaign, SunGod has gone on to become established as one of the world’s leading performance eyewear brands. Co-founded by husband and wife team, Ali and Zoe Watkiss, the British direct to consumer brand offers a complete line of both performance and lifestyle sunglasses, as well as an extensive range of snow goggles.
The new Pace Series range comprises two models – SunGod Velans™ and Vulcans™ – each available in either a half frame (TF) or full frame (FF) design. SunGod Vulcans™ use a larger cylindrical lens, offering an outstanding 180° field of vision to increase spatial awareness on the roads and trails, whilst SunGod Velans™ use a refined toric lens to offer optical precision helping riders to spot every detail on the road ahead.
Not seen anywhere else on the market, SunGod’s Pace Series has been specifically engineered to offer its customers unprecedented variability, with the opportunity to convert between full frame and half frame models. Available separately as a conversion kit, riders can purchase an additional bottom section to the frame in order to switch looks and functionality between rides, whilst using the same lens. Customers can also select from a range of bottom frame colourways in order to create unique designs that match their riding kit.
Both the SunGod Vulcans™ and Velans™ use cutting-edge 8KO™ technology to offer optimal clarity, strength and weight savings. Improving on the 4KO™ polycarbonate lenses found in the brand’s previous PaceBreakers glasses and in almost all larger brands, the new 8KO™ lenses are built from a nylon-based material featuring an in-mould construction and coated with a triple-layer scratch-resistant finish to help reduce chips and scratches that typically come with everyday use. Hydrophobic and oleophobic treatments are also used to repel moisture, fingerprints and sweat, giving riders a clearer view of the road – particularly in rain and challenging light conditions.
As every cyclist knows, long days in the saddle inevitably mean changing conditions. For the first time ever SunGod now offers a new photochromic lens; literally morphing throughout a ride to suit the multitude of different light conditions that can be experienced during a single excursion. The 8KO Iris™ is available in either a ‘light Smoke to dark Smoke’ or ‘Clear through to Smoke with a contrast enhancing blue mirror’ variant, with the former perfectly suited to riding in and out of tree cover and the later using technology from SunGod’s Snow Series™ Goggles, to cover you in the most challenging light.
Unlike many other brands within performance cycling eyewear, all of SunGod’s glasses are customisable at no additional cost – allowing riders to choose their lens, frame, icon and ear socks to create a combination unique to them. With 8 options in each modular part – and 10 for lenses – there are over four thousand potential combinations to help riders, and their teams, stand-out from the crowd.
Central to SunGod’s mission is making better and more sustainable eyewear products than currently available, disrupting the norm and forcing standards to be raised across the market. This means using a combination of performance-focused engineering and premium materials to create eyewear that’s built to last. So committed to this are SunGod that they offer a lifetime guarantee, meaning that if a pair of SunGod glasses break, they’re repaired. For free.
Ali Watkiss, CEO & Founder at SunGod said: “We are hugely proud to launch SunGod’s brand new Pace Series. Designed by and specifically for cyclists, the Vulcans™ and Velans™ mark our move into cycling and a significant jump in our performance offering for riders. We’ve worked hard with our R&D teams to bring together new technologies, like 8KO™ and Iris™, to produce a product that outperforms much of the larger competitors.’
CMO & Founder, Zoe Watkiss, added: “Whilst striving to bring some of the most technically advanced sunglasses to market, we’ve also stayed true to our commitment of delivering an exceptional customer experience, every step of the way. All SunGods are built to order in our UK warehouse on the same day as ordering, and typically delivered to your doorstep next day – creating a market leading brand and customer experience.”’
SunGod’s new Pace Series can be spotted on the likes of John Archibald and Mark Stewart on the UK domestic race scene with both the Ribble Weldtite and Bianchi Dama race teams partnering with the eyewear brand for the 2020 season.
For more information on the new range, and all of SunGod’s sunglasses, visit https://www.sungod.co/
