Power of 10, the national UK results and rankings platform for athletics and endurance sport, has announced a new partnership with XMiles, who join as the platform’s Official Nutrition Partner.
The partnership follows the recent relaunch of Power of 10 and marks the second commercial collaboration for the platform, reinforcing its ambition to enhance the experience of athletes, coaches, clubs and fans across the UK running community.
XMiles is a leading specialist endurance nutrition retailer, supporting over 140,000 athletes with a wide range of fuel, hydration and recovery products, alongside expert guidance designed to help runners perform at their best. Together, Power of 10 and XMiles will work to improve how athletes access and understand nutrition, helping bridge the gap between training, racing, and fuelling strategies at every level of the sport. This collaboration reflects a shared commitment to supporting runners holistically, combining trusted results and rankings with practical, accessible nutrition provision to help athletes train smarter, recover better, and perform consistently.
“We are delighted to partner with XMiles, a family-owned independent endurance nutrition retailer. This collaboration represents a shared commitment to empowering athletes at every level with the tools, knowledge, and high-quality products they need to perform at their best. By joining forces, we’re enhancing the support we offer our community—fuelling performance, recovery, and overall well-being,” said Darren Bennett, CEO, Power of 10 Limited
“At XMiles, we’ve always believed that better fuelling leads to better performance, but also a better overall experience in the sport. Partnering with Power of 10 allows us to meet athletes where they already are, connecting their training and results with simple, accessible nutrition support that helps them get more out of every session and race,” added Anthony Clark, Founder, XMiles.
Through the partnership, XMiles will support initiatives across the platform aimed at improving athlete education and engagement, including the integration of nutrition-focused content, insights, and tools designed to complement performance data.
The collaboration further strengthens Power of 10’s role at the heart of UK athletics, connecting key pillars of performance, from results and rankings to fuelling and recovery, while maintaining its commitment to free and accessible services for the community.
