4 athletes stand amongst mannequins, all in different athletics kit

PUMA reveals kit for Olympics

PUMA has revealed the 17 Federation kits that will be worn by athletes at this summers Olympic Games. The reveal is part of a historic...
A person pole vaulting. text reads: See the game like we do. Forever. Faster.

PUMA launches major brand campaign

Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with...

Mexico hosts new IRONMAN 70.3 triathlon

Riviera Nayarit, Mexico will host the inaugural IRONMAN® 70.3® Riviera Nayarit triathlon set to take place on November 10, 2024. The new IRONMAN...
The IROMAN Group logo is all black text, apart from the M which is red, and has a dot over it to make it look like a person

Mortal Hydration partners with IRONMAN®

IRONMAN has announced Mortal Hydration as the official sports beverage and hydration partner for the IRONMAN® and IRONMAN® 70.3® North American Triathlon Series. Varieties...
A lone cyclist on a black bike on an indoor track

Paris track bike officially launched ahead of Paris 2024 Olympic Games

British Cycling has today unveiled the version of the cutting-edge bike that will be ridden by Great Britain’s track cyclists at the Paris 2024...
Man runs through yellow finish tape with the words Winner One

1 mile World Record is broken

The adidas Adizero: Road to Records 2024 race event, held at the brand’s headquarters in Herzogenaurach, Germany this weekend, saw 12 records reset, including...

The five best running routes in London ahead of the Hackney Half

Runna, in partnership with the Hackney Moves festival, has provided the best running routes around the capital ahead of the Wizz Air Hackney Half. We...
A map shows a route lined in red around the Warrington area

Warrington route unveiled for 2024 Tour of Britain Women

The route for stage three of the inaugural Tour of Britain Women has today been unveiled as Warrington prepares to host the world’s best...

Precision Fuel & Hydration partners with IRONMAN

IRONMAN and Precision Fuel & Hydration (PF&H) today announced Precision Fuel & Hydration as the official hydration partner for the IRONMAN® and IRONMAN® 70.3®...
Words read UTMB World Series

Trail100 Andorra by UTMB gives voice to female trail runners

On International Women's Day in March, Trail100 Andorra by UTMB launched the WOMEN STEP UP program, an initiative giving voice to female trail runners,...